application and usage

our products are made from natural ingredients and are free from harmful chemicals, synthetic fragrances, parabens, sulfates, and artificial colours. we prioritise plant-based, eco-friendly components and materials to provide a safe and effective skincare experience.

yes, we use certified organic ingredients where needed. you can find specific certification details on our product labels or descriptions. please check them out and let us know pronto if there are any concerns you may have.

absolutely! we are committed to being cruelty-free, meaning none of our products are tested on animals.

many of our products are vegan, formulated with earth-based ingredients. check the back of product label to learn about the materials used and the co-curation of it with our genius chemists.

no, we only use pure, natural essential oils and botanical extracts to create our signature scents.

we recommend starting with our face makeup remover, followed by our bespoke hyaluronic acid serum (check it out under the glow and grow category) for deep hydration, and then the vitamin C serum for a radiant boost (also under the glow and grow category). add a few drops of cactus seed oil with your daily moisturiser, and finish with cold-pressed argan oil mixed with sunscreen. this routine can also be done at night. each product comes with instructions and recommendations for best results.

yes, many of our products are formulated with gentle, soothing ingredients ideal for sensitive skin. however, we recommend performing a patch test before full use.

most of our products are organic, handmade, natural, and safe for use during pregnancy. however, we suggest consulting your healthcare provider, especially when using products with essential oils or active ingredients.

using natural, bio-based products is like adopting a healthy lifestyle (it does take time), but you’ll feel the difference. results vary based on product, skin type, and hair type, but you may begin to notice improvements within 2 to 4 weeks of consistent use. remember, there’s not quick fix, skin care is a lifestyle.

yes! our products are designed to complement your existing skincare and haircare routine. however, if you use potent active ingredients, we recommend consulting a skincare professional to avoid any potential irritation.

yes, most of our products are gluten-free. do check the ingredient list or contact us directly via what’s app should you have specific concerns.

some of our products may contain nut-derived ingredients. please review the product labels carefully if you have a nut allergy.

we source our ingredients from trusted suppliers who share our commitment to quality and sustainability. we prioritise ethically sourced, organic, and fair-trade ingredients. then our certified chemist does the magic!

most of our products contain cold-pressed oils like argan, cactus seed, and almond oil, which have natural preservative properties. We also use rosemary and eucalyptus extracts, vitamin E, and other naturally derived antimicrobial agents to ensure product safety and freshness.

sustainability and packaging

we are committed to reducing plastic waste by using biodegradable, recyclable, and refillable packaging solutions wherever possible. Our packaging materials are sourced with sustainability in mind, in alignment with international environmental agreements such as the Basel Convention, which aims to minimise waste.

yes, we use sustainable, recyclable, and biodegradable packaging wherever possible. We also maintain a recycling programme to reduce waste.

we consistently partner with local communities and women in morocco and the Arab world to infuse a sustainable, culturally relevant touch into our products. by working closely with these communities, we ensure that our offerings are not only authentic but also contribute to preserving and honouring local traditions.

we are working on providing refillable options and more eco-friendly packaging solutions. stay tuned for updates!

we encourage recycling! most of our packaging is made out of recycled materials (but not 100 per cent). please check the symbols guide on the packaging for specific guidance.

adherence to international environmental standards

our products are aligned with SDG 12 specifically: responsible consumption and production. We prioritise natural ingredients, sustainable sourcing, and eco-friendly packaging to minimise waste and promote conscious consumption.

we are dedicated to minimising our carbon footprint by using eco-friendly production methods, sourcing ingredients locally whenever possible.

by using plant-based, organic ingredients, we reduce reliance on harmful chemicals and pollutants that damage ecosystems and contribute to climate change and help protect biodiversity.

bonus round of questions

yes, our products are unisex and can be used by anyone looking for natural, effective skincare solutions.

yes, you can. we recommend using a few drops of argan mixed with your body cream to maintain freshness and avoid unwanted smells in intimate areas. always perform a patch test before endorsing the routine to ensure compatibility with your skin. also, run the idea by your dermatologist for reassurance and approval.

yes, our products are formulated to suit various skin types. we recommend checking product descriptions to find the best match for your skin.

yes, we offer a range of products designed to target specific concerns such as dryness, acne, aging, and hyperpigmentation. please browse our product categories for more information.

yes, we follow international environmental standards such as those outlined by ISO. we partner local suppliers who share our dedication to sustainability, ensuring transparency and ethical practices throughout our supply chain. this includes fair wages and harnessing job opportuntiies to local women and youth.

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