About Us – Matter

inspired by the universe's wealth of atomic particles and abundance.

about matter.

matter. inspired by the universe’s wealth of atomic particles, cosmic energy, and magnetic fields. this new line is a result of the latest manifestation of previously known albashira naturals. devoted to catering environmentally sustainable products aggregated from our abundant universe. today, matter. remains committed to offering skin health solutions by delivering chemical-free products.

rationale

in response to the growing demand for natural and eco-friendly skincare products, matter. intends to align with these preferences to cater to the needs of its audience. this revamped line remains true to its roots, continuing to utilise in all products the finest argan oil from morocco as a main ingredient.

mission

we are ambitious to cater to you top of the line products, inspired by moroccan traditions made with earthy ingredients. we intend to bring out the natural beauty in everyone.

vision

in pursuit of creating exceptional skincare products, we harness with every drop the power of antioxidants found in argan seeds, meanwhile encourage our public audience to avoid using chemical-filled products on their precious skin.

target audience

our products for women are crafted with a focus on traditional relevance and authenticity. at matter., we blend modern science with locally inspired ingredients, ensuring that our skincare, haircare, and body care lines meet the needs of diverse women. by working directly with local women and society, we co-create solutions that are genuinely reflective of the community and empower women as active contributors to the process.

matter. tailors its products to address the grooming needs of men while ensuring cultural relevance. by sourcing ingredients from the local landscape and understanding the grooming habits of the region, our formulations are designed to reflect what men in the community need most. we also work closely with youth, involving them in different aspects of the production journey, ensuring their voices are part of the process.

why matter.

earth matter.

by committing to environmental responsibility, we help protect the people and the planet, ensuring a sustainable future for all, personally and collectively.

humankind matter.

prioritise your health and wellbeing because self-care and self-love are two ingredients for maintaining a youthful look and living in balance.

community matter.

supporting local communities and encouraging social cohesion helps build unity, foster sense of belonging, and empower individuals to succeed.

Our customer’s reviews

Love love love! This product is so easy to use! I absolutely love the Alpha Arbutin product. It has made such a difference with my hyperpigmentation spots! I feel so much more confident without makeup on where as before I would never leave the house

Robert Smith

Our customer’s reviews

I'm absolutely in love with the Alpha Arbutin product! It's incredibly easy to use and has been a game-changer for my hyperpigmentation spots. I feel so much more confident without makeup now, compared to before when I wouldn't dare leave the house.

Sandra

Our customer’s reviews

I can't rave enough about the Alpha Arbutin product. It's incredibly simple to use and has made a huge difference in reducing my hyperpigmentation. My confidence has soared, and I no longer feel the need to wear makeup to leave the house